Page 27 - NASPAL_Final
P. 27

Introduction














                                                                                        “There’s             no         longer           any


                                                                                        question about the validity of

                                                                                        using social media today to

                                                                                        communicate with community


                                                                                        of all ages and demographics.





                                                                                        While some audience segments may make less use
                                                                                        of social media, the vast majority are using some
                                                                                        form of it. The most important question now is how
                                                                                        workplace, learning institution, park and recreation
 NASPAL is also parallel                                                                organisation can make efficient use of social media to
                                                                                        promote programmes, services, facilities and events
 with the sixth thrust of                                                               that encourage physical activity and overall health
 Eleventh Malaysian Plan                                                                and wellness.     “

 (11  MP); to empower
 th
 the community

 through increasing                                                                     Datuk Dr. Noor Hisham Bin Abdullah

 structured community                                                                   Director General Ministry of Health Malaysia

 programs. This thrust

 aims to increase
 the community’s

 participation in

 structured physical

 activity program

 intensively.








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